Hi, I’m Jayna Grassel, the founder and owner of JJCrochet. I recently graduated from a small liberal arts college in Pennsylvania with a B.S. in Entrepreneurship… and unofficial minoring in crochet.
- Birthday: April
- Home: Pennsylvania
- Longest Scar: 12 inches
- Eye Color: Blue
- Appendix: Gone
- Favorite Crochet Hook: Size J
- Hair: Curly
- Favorite Bible Verse: Psalm 139
- Siblings: 2
- Favorite thing to Crochet: Any type of hat
- Years Crocheting: 14
- Full Name: Jayna Janelle (responsible for the “JJ” part of JJCrochet)
- Guilty Pleasures: Dark Chocolate Raspberry Truffle ice cream, hand-spun yarn, and episodes of Arrested Development
- Favorite Midnight Snack: Marshmellow Mateys, Dark Chocolate Chex Mix, Tea
- Favorite Movie: She’s The Man (don’t judge)
The JJCrochet Story
JJCrochet offers quality one-of-a-kind, hand-crocheted hats, crochet headbands, and crochet patterns (with some knit patterns too) for men, women, and kiddos. Since its inception 7 years ago, JJCrochet has sold products to people in 49 states (every one except West Virginia) and over 12 different countries – from Germany and the Netherlands to Scotland, Australia, South Korea, and even Malaysia.
JJCrochet has participated in over 20 craft shows and regularly attends 3-4 shows each fall.
But how did it all begin?
The summer before her freshman year of high school, Jayna underwent scoliosis surgery. Bedridden with nothing to do but recover, she spent the majority of that summer crocheting. She ended up with so many hats that she jokingly told her mom since her friends didn’t want any more crocheted things, she should sell her hats.
Jayna’s mom, however, was a not a woman to be joked with.
The following day, she showed up with $200 worth of yarn “just to get her started”. Jayna’s dad was also supportive of his favorite daughter’s entrepreneurial endeavors. For her 14th birthday, he bought her a website domain to sell her crocheted hats. JJCrochet was founded in the summer of 2003 and has been growing every since.
In December 2005, JJCrochet took a brief hiatus from this domain and focused on growing JJCrochet’s Etsy Store to create a larger online presence. With close to 700 items sold on Etsy, JJCrochet continues to expand.